How much does a logo cost?

Our research shows that the cost of a logo design package can range from just under $100 to over $1000, depending on where the designer is located and his or her level of experience, how much research is required, and the size of your business. Some logo designers charge by the hour, or have packages that provide a certain number of logo design options or that limit the number of logo revisions.

Another way to think about this is: How much does it cost your company to NOT have a logo or to have a low-quality logo? A good logo uniquely identifies your company to potential customers and is closely linked to your brand’s reputation. It should be clear, simple, memorable, timeless, versatile, and send an appropriate message to your target audience. Therefore, the goal of a professional graphic logo designer is to make you look good, help you stand out from your competition, and tell your story. A simple logo is memorable and easy to recognize. You want your logo to be timeless because you want your brand identity to last over time. A versatile logo needs to work in different mediums and applications, whether printed or online. Your logo needs to be clear at any size and work in horizontal and vertical formats and in black and white and color.

We do not recommend using logo contests, too-good-to-be-true offers, stock imagery, do-it-yourself design, or free logo makers that you may find advertised on the Web. Those services simply do not allow enough time or interactivity to design a quality product. Your brand is crucial – make the critical long-term investment in your brand identity with a professionally-designed logo. Check with your tax advisor also – many times marketing expenses such as a professionally-designed logo or collateral material is tax-deductible.